Dear Mr. Tancredi,

My name is Steven S. and I wanted to take a moment to write to you regarding a recent order I placed with Sam Ash. More specifically, I wanted to communicate to you the outstanding experience that I had working with Mr. Matthew Stone.

I called for assistance in ordering a beginner drum set for my eight year old son Jonathan. Matthew patiently explained my options, made insightful recommendations, and helped me decide on a beautiful Tama set which I will deliver as a Christmas surprise. Lucky kid.

I thought that would be the end of our interactions, but soon after I placed the order Matthew emailed me to follow up on a question I had about the set. If that weren’t enough, he provided me with a follow up email a few days later to let me know that the back ordered set was in stock and ready for delivery. I could relax, the set would be delivered shortly, and Christmas would be saved.

I received the set a few days ago. It’s beautiful and I know my son will cherish it for years to come. Today I emailed Matthew to let him know that I received the kit, express my gratitude, and ask a question about a silly promo cymbal offer that I thought we might be entitled to. To my surprise Matthew again jumped into action and had one coming our way. I can’t remember the last time I received such individual attention and great customer service. Matthew is a credit Sam Ash and I wanted to let someone know. To be clear, I would still be writing this email if Matthew wasn’t able to help me with the promotional offer. I’m fortunate enough not to have to worry about a $100 cymbal.

Many years ago, my father and I were frequent customers of the Sam Ash store in Huntington, NY. I played guitar, and whenever I scrapped enough money together to purchase some equipment, my father would drive me from Ronkonkoma to Huntington so that I could spend some time looking at all of the instruments and pick up some used equipment to fool around with.

We started shopping at the old store that was in a strip mall and eventually followed the Sam Ash crew to the new stand alone store a little further down route 110. I still remember fondly Charley Propper who recognized us by name each time we visited the stores. Some twenty years ago. I also still have every piece of equipment I bought there.

My father is no longer with me, but working with Matthew reminded me of him, the laughs we had on our way to your stores, and why we always went back to Sam Ash. You care and you take the time to get to know your customers.

I’m sorry for the long email and getting nostalgic, but I wanted to let you know that you have great employees and that I plan on teaching my son that Sam Ash should be his first stop for all his musical needs. I will certainly be calling Matthew any time my son needs equipment and will not be shy about recommending him to others.

Thank you for taking the time to read this.

Merry Christmas and Happy New Year to you and yours.