There are many reasons to love Sam Ash Hollywood – great selection; talented and eager staff; and of course Mitch Weissman – but lately there’s been one very awesome and evolving aspect of this place that has turned it from a retail store to a home-away-from-home: Rick The Mayor’s approach to us guitar playing dog owners. It’s not just the water bowl outside; the treats he always has on hand inside; or even the awesome ‘dog wall of fame’ he’s created behind the front checkout counter (which now features Sam Ash’s CEO with his dog Nellie) – but Rick’s overall attitude towards us when we walk in with our dogs. He lights up when he sees a dog come in; and goes out of his way to make sure the dog feels welcomed, loved and appreciated. I don’t know about you, but employees like that go a very long way towards influencing my purchasing decisions – and I can attest to the fact that I have made excuses to go in there just because I know how much my dog loves seeing The Mayor.